In 2011, Baden-Baden’s renowned Kunsthalle appointed a new director, Johan Holten, who has since drawn attention to intriguing positions in contemporary art while also interrogating the role of national art galleries today through controversial group exhibitions. Our contribution to this ambitious undertaking has been to design exhibition catalogs and a new visual identity for the Kunsthalle.
»Room Service« traced the historical development of the hotel and its significance in art from the early 19th century to the present. This thematic journey through time was mirrored in the design of the show’s catalog, which draws on a cross-section of the typography of the last 200 years. Dozens of bold and italic fonts draw the reader’s attention to titles and captions. They also caught the eye of the Type Directors Club in New York, who chose our book to receive a 2015 award for typography.
The catalog is a study in glaring contrasts, with headings, decorative letters and bronze accents running the gamut from bohemian to elegant to eccentric. Unmoved amid the commotion stands the body copy, set in Weidemann. It is design taken to the limit – like a sugar-frosted pastry: One more bite would be too much.