Tradition meets Magazine Cult

For creation of the magazine, it was important for us to consider a variety of target groups, reaching from parents dropping off their children at the in-house daycare to bibliophile members of the educated classes and researchers working with the historical scripture collections.

The magazine contains full-format image series, as well as larges headlines rich in contrast combined with typography calmly running for reading pleasure. While a strict layout grid provides order, the two company typefaces Maison Neue and Fleischman allow for various combination possibilities and distinction.