Teatrier

A brand workshop had us working with Trier theatre's team to find out what they value and strive for. Our strategy aims to give them a visible regionale stance. During a time where many German municipal theatre houses are losing relevance in public perceiption, Trier theatre wants to be agile, brave and responsive.

Theater Trier Teatrier 2015

  • We took this mobilizing objection literal and melted Theater Trier into TEATRIER. We are also actively advising TEATRIER as it wanders off exploring digital possibilities for analogue stage worlds. Despite the take-off into digital spheres, the theatre will remain the space of participation and for artistic confrontation in Trier.

  • The melting of Trier theatre into TEATRIER, makes it a wordmark that remains relatable albeit being refreshing. Its grid layout makes a steep claim while appearing relatively simple in format. Not only TEATRIER’s new visual grammatics mark a shift, but the color scheme is a gamechanger as well. Various combinations of sensual aubergine and alarming orange make out the multi-colored appeal of the theatres brandnew visual appearance. Instead of stage photography, we settled upon only using illustrated visuals, that will affect viewers on a purely associative level.

  • TEATRIER’s brandnew visual appearance is implemented in all media starting season 2015/2016. An April 2015 press conference marked the spot for us to start designing some of the media, as well as office equipment and the season fanfold. The season programm’s new format demonstrates special bravery and agility: it consists of a hand-crafted purse containing single info cards, that can be arranged randomly and alienated digitally. 50 % analogue, 30 % digital and 30 % flexible- that makes 110 % TEATRIER and is also the motto that will guide us through re-designing TEATRIER’s website.

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