A to B futurism

Movement and non-linear research are messages to be communicated. We therefore developed a visual image free from visual references and gave Open Source Lab the freedom to unfold creative elements in the future.

Editorial contents were to take up a leading role in communication. The distinctly developed typeface GT America is thereby upstaged. Stylistically, the font is speaking a modern, international language and marks a frame for the visually dynamic editorial contributions. It goes to show how design does not only have to prove itself through learned visual reference, but build a foundation for strong visual content without taking center stage.