A to B futurism

“How do we move from A to B in the future?” Open Source Mobility Lab asks on their website. The answer is not: “By car, of course!” As developers of their Corporate Design and consultants for Editorial matters, we are part of building a dialogue about sustainable mobility and futurism within our city.

Deutsches Forschungsinstitut für Künstliche Intelligenz (DFKI) A to B futurism 2018

  • Movement and non-linear research are messages to be communicated. We therefore developed a visual image free from visual references and gave Open Source Lab the freedom to unfold creative elements in the future.

  • Editorial contents were to take up a leading role in communication. The distinctly developed typeface GT America is thereby upstaged. Stylistically, the font is speaking a modern, international language and marks a frame for the visually dynamic editorial contributions. It goes to show how design does not only have to prove itself through learned visual reference, but build a foundation for strong visual content without taking center stage.

     

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