Besides our usual „in-person“ workshops, anschlaege.de developed a digital infrastructure to work as a group on new brand strategies. We figured out the best online tools, to have a diverse exchange of ideas and thoughts. We collected a range of Keywords and redefined the core elements of the brand. Based on the output we developed a new corporate design for the cultural center in Hamburg Eidelstedt.
The Eidelstedt House for Culture and Education is a unique project for urban development in Germany. Including three cooperating institutions and the diversity of the programs offered, the campus encourages a wide range of cultural backgrounds to meet and interact with each other.
Based on the northern german dialect the brand „steeedt“ (Stadt / City) combines the feeling of neighbourhood with the cooperation of the three institutions in the field of social service, culture and education in one place.
In addition to the visual appearance, we created a concept for the building signage. We are looking forward to seee the result.