With its innovative plays and festivals, the Theater an der Parkaue has positioned itself as a major player on the international youth and family theater scene. During the team’s time in exile (while their home venue was being renovated and thoroughly updated), they started thinking about how they would fill the house with new life when they returned – how they wanted to work and play going forward. We provided guidance and advice.
One of the first indications of the new direction was the visual identity we created. The logo was updated, and new fonts and colors were chosen. Parkaue’s work is characterized by wildness and artistic experimentation, which is reflected in its new graphic language.
Maxime Ballesteros shot the photos for the homecoming season’s campaign. Graphics and images combine to create an invitation to adventure deeper into the unknown.