With 170,000 objects and 18,500 works of fine and applied art, the museum’s collection is a remarkable archive of East German cultural history, unparalleled in its scope and composition.
The German Democratic Republic’s promise of a better society was at odds with the reality of life for many of its citizens. The art, architecture and household objects they created reflect the tension between aspiration and reality, socialist design and day-to-day life.
That tension and the distortions it created informed our design for the museum. We were actively involved in the process of positioning and naming the new museum, and we developed its corporate and media design concepts.
Typographically, the museum speaks two languages, a combination of Monument Grotesk and Times New Roman. This timeless, modern, contradictory voice runs through our designs for the full range of media, including posters, brochures and a new website.