With 170,000 objects and 18,500 works of visual and applied art, as well as amateur works the Museum of Utopia and Everyday Life presents the day-to-day culture, art, and architecture in the field of tension between aspiration and reality, and between socialist designs and actual daily life.
In the GDR, the promise of a better society contrasted with the reality of many people’s lives in the GDR. It presents the interaction between everyday culture, art, architecture in contrast to the social system.
Our studio created the corporate design of the new museum and brings a lot of movement into play. Dynamic rectangles in bright colors break up the grid and confront the past with the present.
Typographically, we also speak a bilingual language and combine the Monument Grotesk with Times New Roman. Timeless, modern, contradictory – we designed all kinds of communication media like posters, Leporello’s and the overall look of the new website.