The Future of Transformation

The city and university of Jena partner up to apply for the Future Center for German Unity and European Transformation (ZET). We developed the campaign jZET! – Die Zukunft bleibt anders with full service. The campaign images symbolize the change of perspective that is necessary to approach transformation. People are invited to tell their personal story of change. They can post these stories on the campaign website and at the live events. One thing is already clear: The future will be different and it starts jZET!

Stadt Jena The Future of Transformation 2022