Our work on their new Corporate Design included intense work on positioning and strategic planning. An openness for possible reception of the content and its relevant target groups was important for re-creation of the visual appearance. At the heart of the concept is a synergy of Francke Foundations‘ cosmopolitan present reality and solid footing in their own humanistic tradition.
Elegant typography, generous blank spacing and reader-friendly layouts root the Foundations‘ traditional awareness in current times. A transition to printing all media on recycled paper and a refreshed color spectrum mark the design process complete.