Historical Blueprint

Francke Foundations (Franckesche Stiftungen) are a lively hub for social and educational professions in the centre of Halle (Saale). Timber-frame buildings house this education city’s institution, that is founded by August Hermann Francke in 1698 and provides a home for carrying forth the legacy of a modern educational enterprise to this day. Francke Foundations are responsible for maintaining what’s left of their historical buildings.
    • Franckesche Stiftungen zu Halle an der Saale
    • Historical Blueprint
    • 2017-2020

  • Our work on their new Corporate Design included intense work on positioning and strategic planning. An openness for possible reception of the content and its relevant target groups was important for re-creation of the visual appearance. At the heart of the concept is a synergy of Francke Foundations‘ cosmopolitan present reality and solid footing in their own humanistic tradition.

  • Elegant typography, generous blank spacing and reader-friendly layouts root the Foundations‘ traditional awareness in current times. A transition to printing all media on recycled paper and a refreshed color spectrum mark the design process complete.

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