A Historical Blueprint

The Francke Foundations are a lively hub for social and educational professions in the center of the city of Halle. Founded by August Hermann Francke in 1698, this »educational cosmos« is housed in a complex of historic timber-framed buildings. Its mission is to carry Francke’s legacy forward into the modern day, both by preserving his institution’s unique campus and collections and by revitalizing his vision of social and educational justice.

Francke Foundations A Historical Blueprint 2017–20

  • Our work on the foundations’ new corporate design included intensive positioning and strategic planning. An open-minded approach to the content and its potential target audiences was key to creating a new visual identity. At the heart of the concept is the synergy between the foundations’ cosmopolitan present reality and their solid grounding in their own humanistic tradition.

  • Elegant typography, generous use of white space and reader-friendly layouts link the foundations’ historical consciousness to the world we live in now. A refreshed color palette and a shift to printing only on recycled paper round out the new design.

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