New utopias, new requirements

- Bundesvereinigung Soziokultureller Zentren
- New utopias, new requirements
- 2019
- Branding
- Digital
utopolis.online is a toolbox for new creative participation formats. It offers tools for using art and culture in urban communities. For the logo we considered what a contemporary coat of arms could look like – without drawing from heraldic or nation state imagery. Whether it’s a sports club, a city or a family: coats of arms can represent something that people can gather around. Especially when representing almost nothing but type on a shape: where there are less visual liabilities, there’s space for a lot of possibilities.
The corporate design draws from constructions sites and warning signs: something new is constructed here! The website’s layout was modeled after a tool board, its modules are hanging from their top edge. There’s circular holes, box-y elements and dashed spaces, as if some of the tools have not been hung back to their original place yet. For the website we developed a template that can be assembled individually through operating CMS. New utopias, new requirements!

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