The Beautiful Studio

The Hygiene-Museum Dresden is opening a new studio in its permanent exhibition dedicated to the highly topical subject of beauty. Entitled “Bin ich schön!“ (I am beautiful!), the space explores the theme not from an abstract perspective, but from a deeply personal one. Around 100 people from Dresden and the surrounding area shared how they care for, style, and present their bodies. These stories, their everyday objects, and rituals are now at the center of the presentation – supplemented by selected historical exhibits from the museum’s collections. We developed the key visual and the campaign.