Small, sprawling a’s break through the logo’s word mark. New ideas emerge and the sheer boundless creative power of the theater breaks free.
The Theater Plauen-Zwickau unites the merged municipal theaters Vogtlandtheater Plauen and Gewandhaus Zwickau. In the future, the two locations will be brought closer into focus through their own sub-logos at the request of the city society.
Sprouting lianas boldly and confidently make way, holding their ground against whatever may come their way. The wild growth character is supported by color gradients in the background and the dynamically overgrown font “Freigeist”.
The company colors reflect the tension between experienced theatergoers and young audiences. Campaign colors that change every year create dynamism and guarantee long-term durability.