More than thirty years after the German reunion, the Kunstgewerbemuseum Dresden presents the cooperative exhibition »German Design 1949–1989: Two Countries, One History«. together with the Vitra Design Museum in Weil am Rhein. Giving insights into the different design philosophies in the German Democratic Republic and the Federal Republic of Germany, the exhibition reveals many parallels and interrelations linking design in East and West during the nation’s divide. Together with the curators and directors of both institutions, with the team of Konstantin Grcic design (architecture) and Daniel Streat (key visual and editorial design) we created the exhibitions graphic design.
We focused on a minimal visual language to emphasise the exhibits and the bespoke architecture. Part of the project was a chronology of the political map of Germany, which was animated by the Vitra Design Museum. Furthermore we created a set of minimalistic graphics of the exhibits that focus on the unique constructions. The whole colour scheme of the graphic design is held in black and white. The only colour is used in the subtle guiding system through the terms WEST in blue or EAST in red, pointing to the respective production sites. The exhibition graphic design included animated maps, quotes, timelines, room texts, labels, murals and the signage of the Gehry building.
For the second stop of the worldwide exhibition in the Kunsthalle Lipsiusbau in Dresden, we worked with a matching key visual (design by Daniel Streat). It contains the Simson motorbike for the east and the Braun television representing the west. We applied the design in all media channels containing metro ads, posters and social media animations.
Exhibition photos: © Vitra Design Museum, Ludger Paffrath