Wagen un winnen

In order to give the communication of the transformation a recognisable, identity-creating name and a message, we developed the sub-brand binnenstadt – Stadt für Alle von Wall bis Weser.
buten un binnen, wagen un winnen is the motto of Bremen’s merchants and offers as much potential for identification as the Town Musicians or Werder Bremen. The title links the Bremische binnen with the concept of the city centre. At the same time, the initial letter b stands for the connection between Bremen and its city centre. The informative subtitle “Stadt für alle – von Wall bis Weser” (City of All – from Wall to Weser) explains the idea of diversity, quality of stay and equal space.

In terms of colour, the brand operates in a dynamic field of tension. An electrifying green colour gives hope and stands for climate justice. The blue colour is reminiscent of an optimistic view of the cloudless sky and the future. The use of black areas gives the design a serious balance, which is crucial for specialist audiences. In the Labil Grotesk font, quirky details meet friendly elegance.

The soft launch of the brand took place at binnenstadt Dialogue #1 on 22.11.2023. Under the motto “Platz für alle?” (Space for everyone?), interested parties and planning professionals discussed how the public space in the city centre should be designed and used in the future to make Bremen’s city centre fit for the future.

City & Event views by:

Christian Burmester