The Landesverband operates at the intersection of art, education and social work, with connections to social processes such as urban planning and civic engagement. It aspires to work co-creatively with digital nomads who need experience in order to build new enterprises, and who in turn support the association with their promising concepts. Our corporate design is constructed in modules, enabling it to speak a diverse yet consistent language. The visual identity inserts itself into the everyday life of its digitally active target audience and says: You’re in the right place!
The association originated in the protest movements of the 1970s. That’s why we specifically chose Minotaur Sans and Minotaur Serif to be its new corporate typefaces, creating a clean and modern typographic style that’s perfect for setting big, bold headlines. The new website provides regional news and easy access to the association’s consultants. The annual report is published in broadsheet format to reflect Lower Saxony’s clout as one of Germany’s biggest states.