Eye level cultural diversity

What’s the form and color of socioculture? For want of a clear answer, we broke up the question and put the people first. From them emerges creativity, connection and social transformation. Our striking Corporate Design for Landesverband Soziokultur Niedersachen attracts the attention of political stakeholders, mirrors Soziokultur's diversity and speaks to digital nomads as a new target group.
    • Landesverband Soziokultur Niedersachsen
    • Eye level cultural diversity
    • 2018

  • Soziokultur moves within the intersections of art, education, and social work and has contact points with social fields like urban development and civic participation. The association aspires to work co-creatively with digital nomads that require experience for building their enterprises, who in turn support the state-wide-network with their promising concepts. Our Corporate Design is constructed in modules and still speaks a diverse language form-wise. The visual appearance inserts itself into the everyday life of a digitally active target group and says: I’m in the right place!

  • The association originated in 1970ies protest movements. That is why the new corporate typeface Minotaur Sans and Minotaur Serif were specifically selected by us to create a modern and clean typestyle that is set against the backdrop of maximized edgy headlines. Regional news filters and easy access to the association’s consultants is realized within the new website. The annual report is published as a big newspaper fold to reflect Lower Saxony as major territory state.

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