It takes direct communication with users to a new level. Together with our partner Playersjourney and BLM’s digital team, we are designing and developing a digital platform for participation and user-generated content.
The core of the Creative Museum is the campaign feed. Here, users can choose the current topic where they want to participate. One week campaigns as well as three month campaigns, that accompany certain exhibitions are possible. The possibility to create a campaing within days is crucial for the museums’ editorial team to offer rapid response on certain public news.
Creative Museum users find a safe space in their museums’ platform in comparison to social media networks. Instead of a certain curator, the museum’s community is able to decide what “hangs” next to what. They can vote the posts relevance to the topic, vote between feedback setups or comment directly below the content. Users can save posts into their personal collection or even create playlists out of interesting posts with the same topic.
The Creative Museum is not a social network. It’s a space for exploration, participation and above all: fun. For each action, users collect points. With every level of success, users win badges that documents the users’ progress within the discussion and tell small stories about the campaigns’ topic. Additionally, users are able to share awards with other users, that they like to honour. Users get to know each other, connect via social networks and let the museum’s community grow.
The Creative Museum web app will be publicly launched in April 2023. Further digital tools of the museum are already being developed. An AR app will provide 3D experiences all around the museum. Users will be able to upload their own 3D shapes. Others will be able to meet them through AR with their mobile phone. Another tool, an AI, provides important data for an inclusive, individual and inspiring visit to the place where all digital tools are bundled: the physical space of the museum.
We also develop whole new museum concepts, branding and corporate design: Museum Utopie und Alltag
More about the project: musem4punkt0