It takes direct communication with users to a new level. Together with our partner Playersjourney and BLM’s digital team, we are designing and developing a digital platform for participation and user-generated content.
The core of the Creative Museum is the campaign feed. Here, users can choose the current topic where they want to participate. One week campaigns as well as three month campaigns, that accompany certain exhibitions are possible. The possibility to create a campaing within days is crucial for the museums’ editorial team to offer rapid response on certain public news.
Creative Museum users find a safe space in their museums’ platform in comparison to social media networks. Instead of a certain curator, the museum’s community is able to decide what “hangs” next to what. They can vote the posts relevance to the topic, vote between feedback setups or comment directly below the content. Users can save posts into their personal collection or even create playlists out of interesting posts with the same topic.
The Creative Museum is not a social network. It’s a space for exploration, participation and above all: fun. For each action, users collect points. With every level of success, users win badges that documents the users’ progress within the discussion and tell small stories about the campaigns’ topic. Additionally, users are able to share awards with other users, that they like to honour. Users get to know each other, connect via social networks and let the museum’s community grow.
The Creative Museum web app will launch in summer 2022, while the next digital projects of the museum will already be developed. An AI system is already planned to connect to the app to provide important data for an inclusive, individual and ever inspiring visit to the place where all digital tools give way to haptic experiences: the museum’s physical space.