The logo shows pieces of paper floating on the winds of change. The modular design can be used to publicize exhibitions both inside and outside the building itself. The diverse color palette lends itself to a variety of themes, from historical memories to happy anniversaries. Lineto’s Circular typeface provides a wide range of weights, styles and variables for the many different applications the museum must be prepared for.
To announce upcoming events, we created a visual system of shapes resembling colorful flags. Stay tuned to see how the HMH project evolves – new participatory exhibition formats are on the way!