Together with the team of the Department »Kulturelle Bildung«, we have used digital co-creative tools to develop a new brand concept and a communication strategy. If more people are able to put down their roots into a more diverse cultural landscape, more society will change in the near future. »kultur_formen« wants to promote this and connects all the people which are involved in that process with each other.
The written gap »_« between the word mark stands for opening doors, the connection between two terms, and breaking up with standard conventions: promote, network, change. Together with the illustrator Vikunia, the ku_fo team developed character-giving illustrations for their three principles. The ku_fo logo is a quarter star, a broken up »K«, and a form that crashes the canon. The shape of the logo is deformed to the extreme. The color scheme radiates freshness, coolness, and indomitable diversity. Elements are embedded on the surface in the color of its foreground like a chameleon.
The website was developed together with an external consultant for barrier-free experience and is designed and programmed to be BITV 2.0 and WCAG compliant. As part of the process, translations into easy-to-use language and German sign language are implemented.
In addition, there are new features included such as an »Ich Will« (I want) button and other technical features to simplify the user experience of the website. In the future, people with diverse backgrounds will be able to submit their applications for the realization of their cultural projects.
Illustration: Viktoria Cichoń.