Hanover’s Museum of History is known for engaging its audience, with a personal tone and content that speaks to people’s realities. In April 2020, the museum was partially closed while exhibitions continued in some of its rooms and public spaces. Together with the HMH team, we created a communication strategy, accompanying media and a brand for the museum’s interim activities until it reopened with a new permanent exhibition.
Hanover’s Museum of History deals with topics relating to the city’s identity and lets its audience have their say. In April 2020, the museum was partially closed and its exhibitions went out into the city. Together with the HMH team, we developed a communication strategy for the time on the road, the brand Geschichte unterwegs and all accompanying media. This year, the museum was also able to move into a store in Hanover’s city center: the “Hannover Kiosk” will be the museum’s headquarters for the next few years. We designed this place.
The Herzog August Bibliothek in Wolfenbüttel is steeped in history: Once called the eighth wonder of the world, it is now Germany’s national library for 17th-century literature. We created an elegant and contemporary visual identity for this modern center of historical research.
To celebrate the 250th anniversary of Ludwig van Beethoven’s birth, a special »music barge« was commissioned to carry a program dedicated to the great German composer from Bonn to Vienna – a route that he himself traveled during his lifetime. While the arrival of COVID-19 unfortunately kept the barge docked in Bonn, it was originally scheduled to stop at 14 cities, where it would have presented concerts both on board and on land.
The Bauhaus’s 100th birthday celebration kicked off in January 2019 with a weeklong festival at Berlin’s Akademie der Künste. Bettina Wagner-Bergelt’s curatorial concept was intended to blow the dust off the (in)famous design movement with a flamboyant merger of past, present and future – and our campaign for the festival was designed to do the same.
How can a regional museum successfully reflect the present state of its surroundings? And how can it become relevant for its region’s future?
The Eberswalde University for Sustainable Development firmly embraces tradition while remaining consistently open to change. These seemingly contradictory values provided our point of departure when we took on the task of developing the university’s new visual identity.
