The fine lace known as »Plauener Spitze« was born in the 1880s in Germany’s Vogtland region. In the fashionable French of the day, novel designs were called »noveautés«. Plauen’s innovative new lace patterns were designed from scratch by students at the art school there and then adopted by the local embroidery and lacemaking industry.
Archives: Case Studies
Here’s to Good Makers
In Nuremberg, cultural life revolves around a network of local institutions, the Nürnberger Kulturläden. They organize a wide range of courses, concerts, lectures and much more, all of which can be enjoyed for free. We developed a hybrid brand for the Kulturläden: half city department, half cultural institution.
BTHVN2020
To celebrate the 250th anniversary of Ludwig van Beethoven’s birth, a special »music barge« was commissioned to carry a program dedicated to the great German composer from Bonn to Vienna – a route that he himself traveled during his lifetime. While the arrival of COVID-19 unfortunately kept the barge docked in Bonn, it was originally scheduled to stop at 14 cities, where it would have presented concerts both on board and on land.
Campus of Cultures
In addition to our usual in-person workshops, we’ve developed a digital infrastructure for collaborating on new brand strategies, including the best online tools to foster a diverse exchange of thoughts and ideas. In 2020 we used this framework with the Eidelstedt cultural center in Hamburg. Working together, we compiled a list of key words, redefined the core elements of the brand and developed a new corporate design.
From History to Nowness
In 2019, the Prussian Cultural Heritage Foundation published its fourth annual report. Each of these reports focuses on a specific topic of importance to the foundation. Questions are asked, and philosophical and artistic stances are taken, initiating and expanding a discussion to be continued in future publications.
One Hundred Years of Bauhaus
The Bauhaus’s 100th birthday celebration kicked off in January 2019 with a weeklong festival at Berlin’s Akademie der Künste. Bettina Wagner-Bergelt’s curatorial concept was intended to blow the dust off the (in)famous design movement with a flamboyant merger of past, present and future – and our campaign for the festival was designed to do the same.
