The Eberswalde University for Sustainable Development firmly embraces tradition while remaining consistently open to change. These seemingly contradictory values provided our point of departure when we took on the task of developing the university’s new visual identity.
Archives: Case Studies
Mess Things Up!
We began working for Hamburg’s Kampnagel performing arts center in 2007, when Amelie Deuflhard became its artistic director. After five years of productive partnership, we were definitely excited to be given the opportunity to reshape the theater’s corporate design in 2012.
Labyrinth
The Lange Nacht der Wissenschaften (Long Night of the Sciences) in Berlin und Potsdam is »the smartest night of the year«: a hugely popular event and an annual fixture on the calendars of both cities. In 2013, we redesigned its visual identity and created an advertising campaign for it.
On Point
Wolfenbüttel’s Federal Academy for Cultural Education is a hub for art makers and those who bring their work to the public. Offering regular conferences and workshops, it is Germany’s forum for public discourse on cultural policies and professions. Its six divisions also provide continuing education for arts workers. Historically, this work has produced a great deal of knowledge but not much of a visual identity.
A Historical Blueprint
The Francke Foundations are a lively hub for social and educational professions in the centre of the city of Halle. Founded in 1698 by August Hermann Francke, this “educational cosmos” is housed in a historic half-timbered complex. Its mission is to carry Francke’s legacy into the modern age, both by preserving his institution’s unique campus and collections and by reviving his vision of social and educational justice. A cosmopolitan present and solid roots in the humanist tradition form a synergy of the Francke Foundations.
Under the Sign of the Pineapple
When André Bücker became the director of Augsburg’s public theater, it got a complete reboot, including venue, artistic direction, partnerships and corporate identity.
