Hanover’s Museum of History is known for engaging its audience, with a personal tone and content that speaks to people’s realities. In April 2020, the museum was partially closed while exhibitions continued in some of its rooms and public spaces. Together with the HMH team, we created a communication strategy, accompanying media and a brand for the museum’s interim activities until it reopened with a new permanent exhibition.
Hanover’s Museum of History deals with topics relating to the city’s identity and lets its audience have their say. In April 2020, the museum was partially closed and its exhibitions went out into the city. Together with the HMH team, we developed a communication strategy for the time on the road, the brand Geschichte unterwegs and all accompanying media. This year, the museum was also able to move into a store in Hanover’s city center: the “Hannover Kiosk” will be the museum’s headquarters for the next few years. We designed this place.
The Herzog August Bibliothek in Wolfenbüttel is steeped in history: Once called the eighth wonder of the world, it is now Germany’s national library for 17th-century literature. We created an elegant and contemporary visual identity for this modern center of historical research.
Propelled by the fame of the Bauhaus movement, German design captured the world’s imagination in the early decades of the 20th century. After 1949, its development followed a unique path, as designers in the divided country continued working under contrasting political systems in East and West Germany. Shiny plastic objects in the East, minimalist functionalism in the West: Our concepts of German postwar design culture are ruled by clichés and stereotypes.
The fine lace known as »Plauener Spitze« was born in the 1880s in Germany’s Vogtland region. In the fashionable French of the day, novel designs were called »noveautés«. Plauen’s innovative new lace patterns were designed from scratch by students at the art school there and then adopted by the local embroidery and lacemaking industry.
In Nuremberg, cultural life revolves around a network of local institutions, the Nürnberger Kulturläden. They organize a wide range of courses, concerts, lectures and much more, all of which can be enjoyed for free. We developed a hybrid brand for the Kulturläden: half city department, half cultural institution.
To celebrate the 250th anniversary of Ludwig van Beethoven’s birth, a special »music barge« was commissioned to carry a program dedicated to the great German composer from Bonn to Vienna – a route that he himself traveled during his lifetime. While the arrival of COVID-19 unfortunately kept the barge docked in Bonn, it was originally scheduled to stop at 14 cities, where it would have presented concerts both on board and on land.
