anschlaege.de

Work

Our job is to create an image, from logo to web presence right down to business cards; we design books, brochures, fliers and posters; we illustrate and typeset – in short, we do communication design and don’t stop there. We take up an issue and open up spaces where people can come to grips with it.

We form an impression of the project, then give it expression. We design posters, curate exhibitions and lay out the catalogs that go with them. We do field research and bind it into a book, or put a video channel online. We give people the voices and tools they need to get involved in the world they want to live in. We design communication, comprehensively and completely.

About

anschlaege.de is a design studio
Where We Stand

anschlaege.de is an owner-run business founded in 2005 by Axel Watzke, Christian Lagé and Steffen Schuhmann. We design communication.

We have principles. We update them regularly.

1 Human dignity is inviolable.
Our work centers on communication among people – including when the client is a theater, a city or a business. We’ll meet you on an equal footing, with the conviction that our collaboration should be based not on fear and control, but on mutual trust and motivation. We want to work with you, not for you.

2 Periodic nonsense has normative power.
There’s method in our madness. If you want to go beyond the standard, then you’ll have to break habits, bend rules and cross boundaries with us. Not every risk needs to be taken – especially for its own sake. We keep things in proportion. There’s only one danger we fear: lack of courage.

3 You can still think when the power’s out.
A smartphone is a multipurpose tool perfectly fitted to the human hand. So is a stone handaxe. You already know what you need? Good. But give us a chance to think outside the box together.

4 No position is sacred, and no cow is set in stone.
The only thing that’s sacred is deadlines. And quality. Other than that, anything goes. If we’re going to do the best we can on your job, then we have to look at it critically. Which means we ask a lot of questions. Including stupid ones. And awkward ones. Don’t be scared! We can learn a lot from each other when we’re honest.

5 Design is not always a solution.
Not every question can be answered with design. We look for the most sensible and appropriate solution to your problem. Not the prettiest. Because we’re excellent designers, we can also find answers to your questions outside design.

6 “We want to make ourselves useful, but we’re not useful idiots.”
We’ll work with you to plan your project in detail so you can follow every step of our collaboration. We want you to sleep soundly at night. Which goes for us too. We don’t work nights or weekends. We know what our work is worth. And we value what you do.

7 We work on designs for a better world.
We want to use design to make the world fairer, more beautiful and easier to understand. Your world. Ours too.

We look forward to working together!


Our work centers on communication, design and “phorschung.”

Communication won’t make a mountain out of a molehill. But it will make an idea into public opinion, chewing gum into revenue, an inside tip into a full house. For those who have something to say, we supply a platform.

There’s a yardstick for design: functionality. Good design makes for easy cleanup; it makes books readable and complicated ideas understandable.

“Phorschung” means: experimentation and lightheartedness in the search for new methods of sustainable communication design – radically analog and intelligently online. We don’t do it alone. We collaborate with experts, whether they’re scientists, poets or grocers.

anschlaege.de works out of Heikonaut, in Berlin’s Friedrichsfelde neighborhood. We’ve transformed what was once a vacant preschool into a place where we can work alongside fellow designers, photographers, writers and artists. You won’t find us frothing the milk there. We’re more likely to be out in the garden, turning the earth. Or reaching for the stars.



Our Team

anschlaege.de is neither a cube farm nor a one-man show. Along with the three partners, our core studio staff also includes three employees. We also have long-standing relationships with a number of freelancers we enjoy working with, and we call on them as projects require.

Christian Lagé, partner

Christian Lagé studied communication design at the Berlin Weissensee School of Art. He oversees our strategy consulting work and designs media and communications strategies.

Steffen Schuhmann, partner

Steffen Schuhmann studied communication design at the Berlin Weissensee School of Art and was a master-class student under Prof. Alex Jordan. In addition to visual identities, he also designs exclusive print media.

Axel Watzke, partner

Axel Watzke studied communication design at the Berlin Weissensee School of Art and was a master-class student under Prof. Alex Jordan. He works primarily on corporate design and image campaigns.

Daniela Aschenbach, employee

Daniela Aschenbach is a graphic designer. She creates and designs visual identities and print and online media, and she manages large-scale corporate-design projects.

Evelin Fuhrmann, employee

Evelin Fuhrmann is a state-certified graphic design assistant. She is responsible for production management, layout, typesetting and prepress.

Johanna Götz, freelancer

Johanna Götz studied cultural studies and aesthetic practice at the University of Hildesheim. She assists with urban-development projects and event planning.

Jean-Paul Olivier, freelancer

Jean-Paul Olivier is finishing his M.A. in Space Studies at the Berlin Weissensee School of Art. He plans and organizes workshops and events with us.

Jens Rudolph, freelancer

Jens Rudolph studied media design at Bauhaus Universität Weimar and creative writing at the German Creative Writing Program in Leipzig. He designs visual identities, posters and books with anschlaege.de.

Luise Thiem, freelancer

Luise Thiem is studying communication design at HTW University of Applied Sciences. In addition to helping us with graphic-design projects, she also plans and organizes cultural events.

Gerald Wagner, freelancer

Gerald Wagner studied communication design at Burg Giebichenstein University of Art and Design in Halle. He works on corporate design projects with anschlaege.de.
Our Publications

anschlaege.de designs books – not only their look, but sometimes their content too.

2011 | »Vereinsheime – Kommunikationsräume für Toleranz«

(Social Clubs: Spaces for Communication and Tolerance)
Paperback: 195 pages
Publisher: Metropol; first edition (October 19, 2011)
Language: German
ISBN-10: 3863310586
ISBN-13: 978-3863310585

2009 | »verbuendungshaus fforst – Eine Ermutigung / an encouragement«

Hardcover: 272 pages
Publisher: Junius Verlag; first edition (July 2009)
Language: English, German
ISBN-10: 3885064421
ISBN-13: 978-3885064428

2009 | »Grenze, welche Grenze« 

(Border? What Border?)
Hardcover: 256 pages
Publisher: Federal Ministry of Transport, Building and Urban Development; first edition (2009)
Language: Polish, German

2007 | »Plan B - Kulturwirtschaft in Berlin« 

(Plan B: Creative Industries in Berlin)
Paperback: 432 pages
Publisher: Regioverlag; first edition (November 5, 2007)
Language: German
ISBN-10: 3929273667
ISBN-13: 978-3929273663



2006 | »Aurith-Urad«

Hardcover: 240 pages
Publisher: German Culture Forum for Eastern Europe; second revised edition (2009)
Language: Polish, German
ISBN-10: 3936168385
ISBN-13: 978-3936168389

2003 | »Dostoprimetschatjelnosti«

(Places of Interest)
Paperback: 160 pages
Publisher: Junius Verlag; first edition (2003)
Language: English, German
ISBN-10: 3885065355
ISBN-13: 978-3885065357



Teaching Assignments

What are the nuts and bolts of a good exhibition? What gives design lasting effect? How do you take over public spaces? We’re not know-it-alls, but what we do know, we pass along. Here’s a summary of our teaching work:

2013 | Berlin Weissensee School of Art

The Kunsthochschule Berlin Weißensee appoints Steffen Schuhmann Chair of the Department of Visual Communication.

2013 | Hochschule für Technik und Wirtschaft Berlin

Course in social design, Visual Communication Program with Prof. Birgit Bauer

2012 | Karlsruhe University of Arts and Design

Course in exhibition design, Department of Communication Design

2012 | Anhalt University of Applied Sciences, Dessau

Course in social design, Visual Communication Program

2010 | Burg Giebichenstein University of Art and Design

M.A. colloquium in the Department of Communication Design, with Prof. Anna Berkenbusch

2005-2010 | European University Viadrina, Frankfurt/Oder

Course in applied cultural studies, School of Social and Cultural Sciences

2009 | Bauhaus Universität Weimar

Final project advisors to Johannes Abendroth, with Prof. Jay Rutherford

2009 | Thalia Theater Halle (Saale)

Advisors to Franziska Weberg; jurors for the FORMAT grant program

2008 | Berlin Weissensee School of Art

Interventions in Urban Space, a course in the Space Strategies Program

2008 | Berlin Weissensee School of Art

Sustainability in Design, a course in the Department of Theory and History, with Prof. Walter Scheiffele

2007 | Niederrhein University of Applied Science, Krefeld

Final project advisors to Anja Groten, with Prof. Nora Gummert-Hauser

2007 | Berlin Weissensee School of Art

Communication Design and the City, a course in the Visual Communication Program, with Prof. Alex Jordan

2006 | FH Aachen University of Applied Science

Final project advisors to Karin Steger, with Prof. Michael Brucherseifer

2004 | Berlin Weissensee School of Art

Communication Design and the City, a course in the Interdisciplinary Studies M.A. Program; Gruß Marcella, a project in conjunction with the “Volkspalast” initiative at the Palast der Republik in Berlin

Our Workshops

Front-of-class teaching is boring. And we figure cramming never made anyone an expert. When you learn by doing, you turn knowledge into power. Equally important: When we teach, we learn new things too. Here are some of our workshops:

2011 | Creative Techniques

Workshop for the Federal Academy for Cultural Education, Wolfenbüttel

2011 | Design and Migration

Workshop for students in the MAS Design Culture Program, Design2context Institute, Zurich University of the Arts

2010 | Camp2: We Need New Perspectives

Workshop with children ages 12–14, in conjunction with the 2011 “Campground of Visionaries” youth program at the Junges Deutsches Theater, Berlin

2009 | Cultural Communication

Workshop for the Federal Academy for Cultural Education, Wolfenbüttel

2009 | how to make yourself useful: economic crisis and graphic design

Workshop with graphic design students at the Willem de Kooning Academy, Rotterdam
Lectures

Knowledge multiplies when it’s shared. We present lectures to interested listeners. Not just on our own work, but on any number of other topics in the fields of communication and design.

2012 | »Creativity and Space«

at plan A, Munich

2012 | »we proudly present no posters today«

at Minshar for Art, Tel Aviv

2012 | »Periodic Nonsense Has Normative Power«

at betahaus, Berlin

2011 | »City, Land, River«

at Anhalt University of Applied Sciences, Dessau

2011 | »Periodic Nonsense Has Normative Power«

at the Dortmunder U, Dortmund

2010 | »fight, kiss, buy«

at the Federal Academy for Cultural Education, Wolfenbüttel

2010 | »Design Is an Attitude«

at the Hamburg University of Applied Sciences, Hamburg

2010 | »we proudly present no posters today«

at Burg Giebichenstein University of Art and Design, Halle

2009 | »Divercity«

at TYPO Berlin 2009, Berlin

2009 | »Designs for a Better World«

at Graz University of Technology, Graz

2008 | »Creative Existences«

at Berlin Weissensee School of Art, Berlin

2008 | »Blind Spot«

at the Jan van Eyck Academie, Maastricht

2007 | »Hyperfunction«

at Galerie Aedes, Berlin

2006 | »No Popcorn Allowed«

at the Federal Academy for Cultural Education, Wolfenbüttel

2006 | »Mind the Gap«

with Pierre Bernard at BNO, Amsterdam

2006 | »Interventions through Theater, Art and Design«

at the “Radikal Sozial” symposium, Dramaturgische Gesellschaft, Berlin

2005 | »kraut«

at the DERE:05 graphic design show, Regensburg

2005 | »Corporate?«

at Designforum Freiburg, Freiburg
Jobs
Unfortunately, we’re not looking to fill any positions at the moment, and our current pool of freelancers should be able to handle all the jobs we’re working on right now. If you’re looking for an editorial/administrative or design internship, please send us your application.

Our next round of internships will begin December, 2014.

We’re not as interested in your grades as we are in your skills and what you hope to learn. You should be in at least the second year of a degree program in design, social sciences or humanities, and available for six months. E-mail your application to staff [at] anschlaege.de, and please note that we plan three to four months in advance. Send us a CV and some samples of your work in PDF format. Your PDF file should be no bigger than 7MB. Please do NOT send us piles of paper, website links, CDs, DVDs, etc.
Community Involvement

In addition to our regular work, anschlaege.de is also involved in various networks and institutions; we support causes worth supporting. We’re interested both in comparing notes with colleagues and in promoting what’s important to us.

Mart Stam Society

We’re members of the friends and alumni association of the Berlin Weissensee School of Art.

Create Berlin

We’re members of Berlin’s network for designers and related professions.

Lichtenberger Kulturbeirat

We sit on the advisory board of the cultural foundation for Lichtenberg, the borough we work in.

verbuendungshaus fforst e.V.

As cofounders, we’re honorary members of this self-governing international residence and cultural project in Frankfurt (Oder).

GLS Bank

We have an account with the world’s first socially and ecologically responsible bank.

LichtBlick

We get our electricity from Germany’s independent green energy provider.

Awards

anschlaege.de is outstanding. Here are some of the awards that have found a home in our showcase:

Winner: German Design Award 2013

Book: »verbuendungshaus fforst – eine Ermutigung / an encouragement«
View

Winner: »iF communication design award 2013«

Corporate design for the GRIPS Theater, Berlin
View

Nominee: »German Design Award 2012«

Poster series: »Demokratie buchstabiert«
View

Gold: »iF communication design award 2012«

Exhibition catalog: »examples to follow! expeditions in aesthetics and sustainability«
View

Silber: »Gute Gestaltung 12«

Exhibition catalog: »examples to follow! expeditions in aesthetics and sustainability«
View

Winner: »red dot design award: communication design 2012«

Corporate design for the GRIPS Theater, Berlin
View

Nominee: »German Design Award 2012«

Book: »verbuendungshaus fforst – eine Ermutigung / an encouragement«
View

Winner: »red dot design award: communication design 2011«

Book: »verbuendungshaus fforst – eine Ermutigung / an encouragement«
View

Bronze: »ADC Wettbewerb 2011«

Exhibition catalog: »examples to follow! expeditions in aesthetics and sustainability«
View

Award: »red dot design award: communication design 2011«

Exhibition catalog: »examples to follow! expeditions in aesthetics and sustainability«
View

Nominee: »Deutscher Designpreis 2010«

Poster series: »barmbek.tv«
View

Award: »iF communication design award 2010«

Book: verbuendungshaus fforst – eine Ermutigung / an encouragement
View

Contact

anschlaege.de
Studio for Design
Lagé, Schuhmann & Watzke GbR
Sewanstraße 122
10319 Berlin
Germany

T +49 (0)30 29 77 888-01
F +49 (0)30 29 77 888-20

studio [at] anschlaege [dot] de