Our clients and project partners range from theaters and exhibition spaces to foundations and cultural organizations, from schools and universities to urban developers and sustainability experts. We’re not bound by any code, but we like to stand behind whatever it is we’re working for.
We form an impression of the project, then give it expression. We design posters, curate exhibitions and lay out the catalogs that go with them. We do field research and bind it into a book, or put a video channel online. We give people the voices and tools they need to get involved in the world they want to live in. We design communication, comprehensively and completely.
anschlaege.de is a design studio
anschlaege.de is an owner-run business founded in 2005 by Axel Watzke, Christian Lagé and Steffen Schuhmann. We design communication.
We have principles. We update them regularly.
1 Human dignity is inviolable.
Our work centers on communication among people – including when the client is a theater, a city or a business. We’ll meet you on an equal footing, with the conviction that our collaboration should be based not on fear and control, but on mutual trust and motivation. We want to work with you, not for you.
2 Periodic nonsense has normative power.
There’s method in our madness. If you want to go beyond the standard, then you’ll have to break habits, bend rules and cross boundaries with us. Not every risk needs to be taken – especially for its own sake. We keep things in proportion. There’s only one danger we fear: lack of courage.
3 You can still think when the power’s out.
A smartphone is a multipurpose tool perfectly fitted to the human hand. So is a stone handaxe. You already know what you need? Good. But give us a chance to think outside the box together.
4 No position is sacred, and no cow is set in stone.
The only thing that’s sacred is deadlines. And quality. Other than that, anything goes. If we’re going to do the best we can on your job, then we have to look at it critically. Which means we ask a lot of questions. Including stupid ones. And awkward ones. Don’t be scared! We can learn a lot from each other when we’re honest.
5 Design is not always a solution.
Not every question can be answered with design. We look for the most sensible and appropriate solution to your problem. Not the prettiest. Because we’re excellent designers, we can also find answers to your questions outside design.
6 “We want to make ourselves useful, but we’re not useful idiots.”
We’ll work with you to plan your project in detail so you can follow every step of our collaboration. We want you to sleep soundly at night. Which goes for us too. We don’t work nights or weekends. We know what our work is worth. And we value what you do.
7 We work on designs for a better world.
We want to use design to make the world fairer, more beautiful and easier to understand. Your world. Ours too.
We look forward to working together!
Our work centers on communication, design and “phorschung.”
Communication won’t make a mountain out of a molehill. But it will make an idea into public opinion, chewing gum into revenue, an inside tip into a full house. For those who have something to say, we supply a platform.
There’s a yardstick for design: functionality. Good design makes for easy cleanup; it makes books readable and complicated ideas understandable.
“Phorschung” means: experimentation and lightheartedness in the search for new methods of sustainable communication design – radically analog and intelligently online. We don’t do it alone. We collaborate with experts, whether they’re scientists, poets or grocers.
anschlaege.de works out of Heikonaut, in Berlin’s Friedrichsfelde neighborhood. We’ve transformed what was once a vacant preschool into a place where we can work alongside fellow designers, photographers, writers and artists. You won’t find us frothing the milk there. We’re more likely to be out in the garden, turning the earth. Or reaching for the stars.
anschlaege.de is neither a cube farm nor a one-man show. Along with the three partners, our core studio staff also includes three employees. We also have long-standing relationships with a number of freelancers we enjoy working with, and we call on them as projects require.
Christian Lagé, partner
Steffen Schuhmann, partner
Axel Watzke, partner
Daniela Aschenbach, employee
Daniela Aschenbach is a graphic designer. She creates and designs visual identities and print and online media, and she manages large-scale corporate-design projects.
Evelin Fuhrmann, employee
Evelin Fuhrmann is a state-certified graphic design assistant. She is responsible for production management, layout, typesetting and prepress.
Johanna Götz, freelancer
Johanna Götz studied cultural studies and aesthetic practice at the University of Hildesheim. She assists with urban-development projects and event planning.
Jean-Paul Olivier, freelancer
Jean-Paul Olivier is finishing his M.A. in Space Studies at the Berlin Weissensee School of Art. He plans and organizes workshops and events with us.
Jens Rudolph, freelancer
Jens Rudolph studied media design at Bauhaus Universität Weimar and creative writing at the German Creative Writing Program in Leipzig. He designs visual identities, posters and books with anschlaege.de.
Luise Thiem, freelancer
Gerald Wagner, freelancer
anschlaege.de designs books – not only their look, but sometimes their content too.
2011 | »Vereinsheime – Kommunikationsräume für Toleranz«
Paperback: 195 pages
Publisher: Metropol; first edition (October 19, 2011)
2009 | »verbuendungshaus fforst – Eine Ermutigung / an encouragement«
Publisher: Junius Verlag; first edition (July 2009)
Language: English, German
2009 | »Grenze, welche Grenze«
Hardcover: 256 pages
Publisher: Federal Ministry of Transport, Building and Urban Development; first edition (2009)
Language: Polish, German
2007 | »Plan B - Kulturwirtschaft in Berlin«
Paperback: 432 pages
Publisher: Regioverlag; first edition (November 5, 2007)
2006 | »Aurith-Urad«
Publisher: German Culture Forum for Eastern Europe; second revised edition (2009)
Language: Polish, German
What are the nuts and bolts of a good exhibition? What gives design lasting effect? How do you take over public spaces? We’re not know-it-alls, but what we do know, we pass along. Here’s a summary of our teaching work:
2013 | Berlin Weissensee School of Art
2013 | Hochschule für Technik und Wirtschaft Berlin
2012 | Karlsruhe University of Arts and Design
Course in exhibition design, Department of Communication Design
2012 | Anhalt University of Applied Sciences, Dessau
Course in social design, Visual Communication Program
2010 | Burg Giebichenstein University of Art and Design
M.A. colloquium in the Department of Communication Design, with Prof. Anna Berkenbusch
2005-2010 | European University Viadrina, Frankfurt/Oder
2009 | Bauhaus Universität Weimar
Final project advisors to Johannes Abendroth, with Prof. Jay Rutherford
2009 | Thalia Theater Halle (Saale)
Advisors to Franziska Weberg; jurors for the FORMAT grant program
2008 | Berlin Weissensee School of Art
2008 | Berlin Weissensee School of Art
Sustainability in Design, a course in the Department of Theory and History, with Prof. Walter Scheiffele
2007 | Niederrhein University of Applied Science, Krefeld
Final project advisors to Anja Groten, with Prof. Nora Gummert-Hauser
2007 | Berlin Weissensee School of Art
Communication Design and the City, a course in the Visual Communication Program, with Prof. Alex Jordan
2006 | FH Aachen University of Applied Science
Final project advisors to Karin Steger, with Prof. Michael Brucherseifer
2004 | Berlin Weissensee School of Art
Communication Design and the City, a course in the Interdisciplinary Studies M.A. Program; Gruß Marcella, a project in conjunction with the “Volkspalast” initiative at the Palast der Republik in Berlin
Front-of-class teaching is boring. And we figure cramming never made anyone an expert. When you learn by doing, you turn knowledge into power. Equally important: When we teach, we learn new things too. Here are some of our workshops:
2011 | Creative Techniques
2011 | Design and Migration
2010 | Camp2: We Need New Perspectives
2009 | Cultural Communication
2009 | how to make yourself useful: economic crisis and graphic design
Knowledge multiplies when it’s shared. We present lectures to interested listeners. Not just on our own work, but on any number of other topics in the fields of communication and design.
2012 | »Creativity and Space«
2012 | »we proudly present no posters today«
2012 | »Periodic Nonsense Has Normative Power«
2011 | »City, Land, River«
2011 | »Periodic Nonsense Has Normative Power«
2010 | »fight, kiss, buy«
2010 | »Design Is an Attitude«
2010 | »we proudly present no posters today«
2009 | »Divercity«
2009 | »Designs for a Better World«
2008 | »Creative Existences«
2008 | »Blind Spot«
2007 | »Hyperfunction«
2006 | »No Popcorn Allowed«
2006 | »Mind the Gap«
2006 | »Interventions through Theater, Art and Design«
2005 | »kraut«
2005 | »Corporate?«
Our next round of internships will begin September, 2014.
We’re not as interested in your grades as we are in your skills and what you hope to learn. You should be in at least the second year of a degree program in design, social sciences or humanities, and available for six months. E-mail your application to staff [at] anschlaege.de, and please note that we plan three to four months in advance. Send us a CV and some samples of your work in PDF format. Your PDF file should be no bigger than 7MB. Please do NOT send us piles of paper, website links, CDs, DVDs, etc.
In addition to our regular work, anschlaege.de is also involved in various networks and institutions; we support causes worth supporting. We’re interested both in comparing notes with colleagues and in promoting what’s important to us.
Mart Stam Society
verbuendungshaus fforst e.V.
anschlaege.de is outstanding. Here are some of the awards that have found a home in our showcase:
Winner: German Design Award 2013
Winner: »iF communication design award 2013«
Nominee: »German Design Award 2012«
Gold: »iF communication design award 2012«
Silber: »Gute Gestaltung 12«
Winner: »red dot design award: communication design 2012«
Nominee: »German Design Award 2012«
Winner: »red dot design award: communication design 2011«
Bronze: »ADC Wettbewerb 2011«
Award: »red dot design award: communication design 2011«
Nominee: »Deutscher Designpreis 2010«
Award: »iF communication design award 2010«
Studio for Design
Lagé, Schuhmann & Watzke GbR
T +49 (0)30 29 77 888-01
F +49 (0)30 29 77 888-20
studio [at] anschlaege [dot] de